Branding

Creating a new logo and visual identity is only one dimension of building a strong brand and marketing an organization.  We operate under the philosophy that “Marketing has become too important to be left just to the marketers.  All employees, from store clerks to IT specialists, must be engaged in it,” as Marc de Swann Arons, Frank van der Driest and Keith Weed put it in Harvard Business Review.

A brand is just the beginning — we work with our client to launch brand-building efforts that touch everyone in an organization in innovative, meaningful and accessible ways.

Our process follows three steps: