ABOUT HAINES & CO.

Haines & Co. Integrated Communications is a team of tested and proven professionals driven to help you connect with customers, change behaviors, and be remembered in a cluttered world.

Fortune 500 company or innovative start-up, local government or hospital, huge university or small college – no matter who you are, we can assemble the right team to help you clarify your message so it sells.

Haines & Co. was inspired by this video from a UCLA professor and this article from Wired. The big idea? Build a company that could network the very best people to do incredibly creative work for interesting clients.

senior leadership

Genevieve Haines founded Haines & Co. to help businesses and non-profits achieve their communications goals through public relations, marketing, advocacy and social media.

Before helming Haines & Co., she was director of integrated communications at UCLA. She quickly built the University’s social networking presence from non-existent into a leader – recognized in The Wall Street Journal and as a YouTube beta-test site/case study. Haines also handled UCLA’s paid advertising campaign, designed to drive advocacy and development goals.

Prior to that, Haines spent ten years at a Los Angeles public relations firm. She ran $20 million in programs for First 5 California, served as “Tony the Tiger’s campaign manager” (per the Los Angeles Times) as Tony competed for induction into the Madison Avenue Advertising Walk of Fame and placed Spider-Man Pop-Tarts on The Oprah Winfrey Show.

Her professional Internet experience began in 1994 when she served as a White House intern in Presidential e-mail. Since then she has lectured nationally on social media. When not working, she blogs about living well in Los Angeles on a budget and volunteers in the community.